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Opening Hours : Mon - Sat, 10:00 - 23:00 Sun, 15:00 - 23:00

J & C

“Live in Levi’s” means that Levi’s is a lifestyle. Levi Strauss & Co. the founder of Levi’s jeans was also the founder of the denim blue jeans in 1853.

It is the reason that nowadays we see different variations of blue jeans and jeans in general.

The motto “Be Brave” and “For Successful Living” was derived by Diesel which was founded in 1978 by Renzo Rosso.

Since its inception the brand Diesel has innovated the denim industry, with its modern style on jeans.

It was one of the first companies which introduced stitches and holes on jeans, it revolutionized and innovated the denim industry.

Thus, the mottos “Be Brave” and “For Successful Living”.

Since the inception of denim jeans, the denim industry had many companies that produced jeans but over the years very few brands have kept their identity and a perfect quality for their jeans. That is, of course, Levi Strauss and Co., and Diesel.
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